Contact Social Media Club for event and ticket information.
Wednesday, June 17, 2009 from 6:00 PM - 8:30 PM (ET)
THIS EVENT IS SOLD OUT - We'll take people at the door if we have room.
Social Media’s Return On Investment - When will we get buy-in?
On June 17th, members of the Social Media Club of NYC will take on the thorny question of how and when companies and brands are going to monetize their investment in Social Media.
Our meeting will be guided by the insights of presenters Josh Chasin, Chief Research Officer, comScore, Inc. and David Binkowski, Director of Word of Mouth Marketing at MS&L.
Binkowski will weigh in from the practitioners POV, and Chasin from the analytical.
We'll explore the most current definitions and metrics. Look forward to a lively discussion on adapting current standards (driving targeted traffic) and making a case for new ones (level of audience engagement).
The evening event will be moderated by Donald Schwartz, Technology Writer Imagelink Productions & Technology Coordinator for Fast Company.com.
Agenda:
6:00-6:30 Registration and Networking
6:30-6:45 Welcome and introductions
6:45-7:00 Open discussion: members pressing Social Media questions
7:00-7:45 Featured presentation: When and How the Buy-In Will Come for Social Media’s Return On Investment with Josh Chasin, Chief Research Officer, comScore, Inc. and David Binkowski, Director of Word of Mouth Marketing at MS&L
7:45-8:00 Wrap: Closing thoughts from members. Suggested new social media tools from club members. Upcoming event announcements. Then networking
Registration required for entry to the building. Photo ID may be required to enter the building.
Special Acknowledgement: The Social Media Club of New York City wishes to express their gratitude to PR Newswire for their support of this meeting.
NOTE: This event will be recorded. By purchasing a ticket or attending, you agree to be captured via video, audio, and photo. All media will be released under a (CC)Attribute-Non-commercial-share-Alike license.
Snacks, Drinks, Wine and Beer will be served.
Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn.
 |
View other Social Media Club events |
 |
Contact the Host |
 |
Subscribe to receive notifications of future events by this host |
Email
Facebook
Twitter
LinkedIn
MySpace
Digg
Delicious
Reddit